Campaign Performance Evaluating
Marketing campaigns aim to effectively communicate marketing messages to consumers through online or offline platforms. However, measuring such effectiveness is never easy without the help of technology.
Digital Intelligence can reflect the consumers’ responsiveness towards the campaigns on digital media at every critical moment and evaluate the relative outcomes and performance of campaigns. Corrective measures to improve campaign performance can be taken whenever necessary.
How we help?
Measurement of consumers’ reactions and emotions before, during and after the campaign examine consumers’ degree of engagement. By studying consumer content online in relation to the campaign as well as the hard facts in terms of the number of participants in the discussions, post numbers and veiwcounts, we are indeed able to evaluate whether a marketing campaign is successful or not.
Moreover, our continuous monitoring of the campaign performance can provide suggestions provide consumer insight in every aspect of the campaign for improvements from time to time in order to optimize campaign results.