K-Matrix eM
K-Matrix eM is a sophisticated and hassle-free e-mail marketing tool for CRM. Apart from the strong capability in managing and organizing customer database, it is also capable to gather useful statistics information such as open rate, click rate, track of users’ pattern and behavior.

In compliance with the new regulatory regime on direct marketing activities according to the Personal Data (Privacy) (Amendment) Ordinance, K-Matrix eM continues to offer the businesses of all sizes a reliable and affordable state-of-the-art system for direct marketing.

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Key Features
arrow Manage active/ suspended/ unsubscribed contacts with ease
arrow Perform client database cleansing to maintain a complete record of your loyal customers in order
arrow Adopt Double Opt-In function to engage subscribers and reduce spam complaints
*Under the new regulatory regime on direct marketing activities, always remember to prepare the direct marketer’s notification with prescribed information and a response channel for data subject to communicate their consent of “no objection to the use of their personal data in direct marketing

Benefits
arrow Evaluating brand loyalty
arrow Cost effective marketing activity
arrow Enables client send out eM to the correlated market segment
arrow Help clients establish manageable continuous marketing distribution channels