K-Matrix CI Analytics
The most comprehensive consumer content collection and analysis platform in the Greater China.
Maintaining Brand Healthiness is always the main game for surviving and outperforming in the competitive markets when word of mouth has always worked and still works
Highlights of K-Matrix CI Analytics
Extracted massive content from most influential and valuable Discussion-based Media in Greater China
Storing over 6 years of historical data in our robust database which can answer all questions in relation to your Brand
Ability in generating full dialog of the conversation understanding Consumer’s life and discovering insights behind user behaviors
Real-time searching and reporting
K-Matrix CI Analytics turns every buzz across Discussion-Based Media into valuable Digital Intelligence for Brands
K-Matrix CI Analytics ("CI Analytics") careful selection of the most valuable and influential Discussion-Based Media (DBM) in Mainland China, Hong Kong, Macau and Taiwan based on website traffic ranking , content quality and users activity, CI Analytics collects over 3.4 millions posts of consumer content every day and has maintained a robust database of over 4 billions posts and records of over 100 millions users of Discussion-Based Media in the Greater China. CI Analytics is currently monitoring over 40% Discussion-Based Media users in China and Hong Kong which can provide the true and reflective insights of Consumer’s life.
Discussion baesd Media including forums, newsgroup, blogs and major news websites.
Website traffic ranking determined by Alexa ranking. CI Analytics monitors at least the Top 100 sites in each region with reference to Alexa ranking.
Content quality is periodically reviewed in order to ensure that at least 70% of the consumer content is in quality with consumer insight.
At least 60% of the boards in each forum should be updated with new posts on daily basis before it can fulfill the "User Activity" criterion.