analytics

K-Matrix CI Analytics
The most comprehensive consumer content collection and analysis platform in the Greater China.
Maintaining Brand Healthiness is always the main game for surviving and outperforming in the competitive markets when word of mouth has always worked and still works

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Highlights of K-Matrix CI Analytics
arrow Extracted massive content from most influential and valuable Discussion-based Media in Greater China
arrow Storing over 6 years of historical data in our robust database which can answer all questions in relation to your Brand
arrow Ability in generating full dialog of the conversation understanding Consumer’s life and discovering insights behind user behaviors
arrow Real-time searching and reporting

K-Matrix CI Analytics turns every buzz across Discussion-Based Media into valuable Digital Intelligence for Brands
K-Matrix CI Analytics ("CI Analytics") careful selection of the most valuable and influential Discussion-Based Media[1] (DBM) in Mainland China, Hong Kong, Macau and Taiwan based on website traffic ranking[2] , content quality[3] and users activity[4], CI Analytics collects over 3.4 millions posts of consumer content every day and has maintained a robust database of over 4 billions posts and records of over 100 millions users of Discussion-Based Media in the Greater China. CI Analytics is currently monitoring over 40% Discussion-Based Media users in China and Hong Kong which can provide the true and reflective insights of Consumer’s life.


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