All marketing will be dynamic and much more like the work of politicians, journalists and PR people as Digital Media move from the edge to the center of the mix. Digital Media has revolutionized the relationship between Brands and Consumers. It could bridge consumers with your brand, but it can also be a barricade if you are unable to understand features of the media and behaviors of users.
The flourishing Digital Media have becoming a part of Consumer’s life. The data available in the Digital Media indeed reflecting the everyday life of the consumer.
Empowered by technology, transparency and abundance of information, Consumer has growing reliance and trust on information appears in Digital Media. Information available in Digital Media closely affects Consumer’s decisions on daily basis.
Digital Media produce both opportunities and threats for Marketers. Brands are surrounded by the fast and vast amount of uncontrollable information every single day created under the Digital Media era.
Brands are unable to escape from such threats, they must rather be able to prepare themselves in converting the threats into opportunities by effectively and efficiently turning information into Intelligence.
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