Edmund Lee - Chief Executive Officer (CEO)
As the CEO and co-founder of K-Matrix Group, Mr. Edmund Lee has more than 10 years of solid experience in digital analysis. Graduated from Hong Kong Polytechnic University in Computer Science, Edmund developed his career path in the industry and set up K-Matrix in 2004 to develop state-of-the-art digital analytic tools and models with his partners. Edmund is a pioneer in the industry, he is the Vice President of the Hong Kong Digital Analytics Association. He is always invited as guest lecturer or speaker by universities as well as associations in Greater China, sharing his experience in the digital intelligence expertise.
Chuang Siu Nam - Chief Research Director (CRD)
Dr. Chuang Siu Nam is the co-founder of K-Matrix Group. Holding a PhD degree in Computing from the Hong Kong Polytechnic University, Dr Chuang has strong interest in the research area such as context-aware mobile computing, natural language processing, information retrieval and data mining. He directed the development of renowned system K-Matrix CI Analytics and Greater China's first Facebook monitoring tool K-Matrix CI SoMe, supporting extensive analysis and real-time search for CGM, Weibo and Facebook.
Felix Tang - General Manager (China)
Mr. Felix Tang is the General Manager (China) and the co-founder of K-Matrix (China) has more than 20 years of experience in multi-national corporations such as TNS-Research International, JWT-Always and ORIX as management role. His expertise in corporate operations and marketing research let him understand the market needs and how to turn digital intelligence into business planning. Felix is familiar with social media and leading the company to develop business in China.